Record your product once. PuppyDog, the AI product video maker, writes the script, adds voiceover and animates your real footage with zooms, spotlights, tilts and callouts. You get agency-style motion graphics for launches, demos and onboarding, without After Effects or a motion designer.
PuppyDog is trusted by 1,000+ leading brands
Drag the handle. On the left is a raw screen recording. On the right is the same footage after PuppyDog adds the zoom, spotlight, callout and narration. Nothing was re-recorded and nothing was keyframed by hand.
PuppyDog generates these effects automatically, together with the script and voiceover. The credits for each video cover the script, the voice and the AI visual effects.
Zooms in on the part of the screen that matters, so small product details are easy to read.
Highlights one area of the screen so the eye lands on the right button, menu or result.
Tilts the shot to add depth and energy to launch and promo videos.
Animated elements keep the story moving, so viewers stay with it from start to finish.
Labels point at product details and explain what each step does, in plain words.
AI writes the narration from your footage and voices it, with custom voices and voice cloning.
No script prep, no re-takes and no timeline editing. Stellar Cyber cut production to under an hour per video.
Capture a walkthrough with the PuppyDog Chrome extension, paste a URL or write a short description.
PuppyDog writes the script and voiceover, then adds zooms, spotlights, tilts, animations and callouts to your footage.
AI agents research each account and create a tailored version by industry, role or company.
Embed the video or send it in a sequence, see view time and drop-off per viewer, and update it in minutes when your product changes.
One recording can become a launch video, a feature announcement, an onboarding walkthrough and a personalized sales demo.
A polished walkthrough of the new product for your homepage, launch email and social posts.
The best moments, cut from a longer video with Highlights auto-trim, for LinkedIn and other social posts.
Embed a motion video above the fold so visitors see the product working.
Record the new feature and ship a polished announcement as fast as your team ships code.
Callouts show what changed and how to use it.
Paste your release notes as text and get a short video to send to customers.
Narrated setup videos that guide new users to their first win.
Spotlights show exactly where to click, answering the question before the customer opens a ticket.
Greer Partner Group cut screencast production time by 80%.
SARC MedIQ sent 20,000 personalized demos and generated 300 new qualified leads.
Send a polished recap of the workflow the buyer cared about.
Stellar Cyber lifted video completion to 85%, from about 60%.
Most motion graphics tools give you one video. PuppyDog generates a tailored version for every buyer, by industry, role or company.
Recorded once with the Chrome extension, or created from a URL or text.
The story leads with pipeline and revenue reporting.
The narration focuses on onboarding and adoption.
The story covers permissions, SSO and security.
Hiring a motion graphics agency or a video production company gives you a polished video, one project at a time. Here is how the options compare for SaaS teams that ship every week.
| What matters | PuppyDog | Motion graphics agency | After Effects in-house | Template tools |
|---|---|---|---|---|
| Uses your real product footage | ✓Your screen recordingOr a URL or text. | ✓Yes, from your assetsYou supply recordings and brand files. | ✓YesEdited by hand. | ~Often mock UIMany start from screenshots or a prompt. |
| Skills needed | ✓NoneAI adds the motion. | ✓None in-houseThe agency does the work. | –A motion designerKeyframing, easing and rendering. | ~Some editingSwap text and screens into a template. |
| Time to a finished video | ✓Under an hourStellar Cyber's production time per video. | –Briefs, storyboards and review roundsEach video is its own project. | ~Hours to daysDepends on the designer's queue. | ✓FastLimited to the template's scenes. |
| Script and voiceover | ✓AI writes and voices itCustom voices and voice cloning. | ~Copywriter and voice talentUsually scoped and priced separately. | –Separate toolsScript and audio done elsewhere. | ~Varies by toolSome have no voiceover. |
| When the product changes | ✓Update in minutesNo re-recording. | –A new revision or projectBack into the agency queue. | ~Re-edit by handEvery affected scene. | ~Rebuild the templateSwap screens again. |
| A version for every persona | ✓Built in on ProAI agents research each account. | –Not practicalEach version is extra work. | –Not practicalManual duplicates. | –Not listedOne video per project. |
| Viewer analytics and CRM | ✓Per viewer, sent to your CRMHubSpot, Instantly, Smartlead, Clay and Slack on Pro. | –Not includedYou host and track it yourself. | –Not includedExport only. | –RarelyMost export an MP4 only. |
| Cost model | ✓Free plan, then $42 per user per monthEnterprise is custom. | ~Project fee per videoQuoted per scope. | ~Designer salary plus softwarePlus review time. | ✓Low monthly plansOften capped by video length. |
The automatic script creation has been extremely valuable. We've been very impressed that for a technical product we could get good scripts.Andrea KroppMarketing Leader, LandingAI
Still unsure? Start free and turn one of your own recordings into a motion video.
AI motion graphics is animation that software generates for you instead of a motion designer keyframing it by hand. For product videos, that means zooms, spotlights, tilts, animations and callouts added to your footage automatically. PuppyDog generates these effects from your own screen recording, along with the script and voiceover.
Yes. With PuppyDog you record your product with the Chrome extension, and AI writes the script, adds voiceover and animates the footage with zooms, spotlights, tilts, animations and callouts. The video shows your real product, so what buyers see matches what they will use.
No. PuppyDog adds the motion graphics automatically, so there is no timeline, keyframing or rendering to manage. LandingAI creates product videos 13x faster without a dedicated video editor.
PuppyDog creates product videos in under an hour. Stellar Cyber cut production time by 90%, from 5 to 10 hours per video to under one hour, and went from at most one new video a week to dozens.
Many AI motion graphics generators build a video from a prompt or screenshots, so the product on screen is a mock-up. PuppyDog starts from a recording of your actual product, then adds the motion, script and voiceover, and can create a personalized version for every persona.
A motion graphics agency or video production company suits a one-off brand film with custom illustration. PuppyDog suits SaaS teams that need product videos every week: launches, feature announcements, onboarding and sales demos, updated in minutes when the product changes and personalized for each account.
Yes. Record the workflow you want to explain or launch, and PuppyDog turns it into a narrated motion graphics video for your homepage, launch email, LinkedIn or other social posts. Highlights auto-trim helps you cut shorter versions.
Yes, on PuppyDog Pro. AI agents research each account and create a tailored version of the video by industry, role or company. SARC MedIQ sent 20,000 personalized demos and generated 300 new qualified leads.
PuppyDog has a free plan with 1,000 credits and no credit card required, enough for about two 2-minute videos. Pro costs $42 per user per month and adds personalized videos, analytics, no watermark and HubSpot, Instantly, Smartlead, Clay and Slack integrations. Credits cover the script, voice and AI visual effects like zoom, spotlight, tilt and callouts.
Yes. PuppyDog is SOC 2 Type II compliant and supports SSO. Enterprise adds advanced roles and permissions, brand governance and enterprise procurement support.
Planning a launch? Read how to make a product launch video, see our SaaS explainer video guide, or start with the free AI screen recorder.
Record your product once and PuppyDog turns it into a motion design video with a script, voiceover, zooms, spotlights and callouts, then personalizes it for every viewer. Start free with no credit card.