HeyGen turns a script into an AI avatar video and translates it into 175 languages. PuppyDog turns your product into an on-brand demo video, personalizes it for every account, persona or contact, and tells your team who watched. If you are looking for a HeyGen alternative for product demos and sales outreach, here is how the two compare and who each one fits.
| Capability | PuppyDog | HeyGen |
|---|---|---|
| Full demo from a screen recording (AI script, voiceover, edit) | ✓ | ~ |
| Personalize using account and persona research | ✓ | ~ |
| CRM and outbound tools on the first paid plan | ✓ | ~ |
| Viewer insights sent to CRM, Slack or email | ✓ | ~ |
| AI avatar realism and stock library | ~ | ✓ |
| Translation into 175 languages | ~ | ✓ |
| Published SOC 2 Type II | – | ✓ |
PuppyDog is trusted by 1,000+ leading brands
HeyGen is built for a presenter on screen. PuppyDog is built for showing a buyer your product and following up on who watched.
AI agents research each account and role, then tailor the same product video to that prospect. SARC MedIQ sent 20,000 personalized demos and generated 300 new qualified leads.
Record your screen once and PuppyDog writes the script, adds the voiceover and edits the video, with automatic zooms, spotlights and callouts.
See view time, drop-off points and what each viewer cared about, then send it to your CRM, Slack or email so reps follow up with context.
700+ stock avatars on paid plans, custom avatars and Avatar IV for talking-head videos.
175 languages and dialects on paid plans, with voice cloning and lip sync.
Interactive video, SCORM export and LMS integrations on the Business plan and above.
The highlighted column is PuppyDog. Where we mark something as partial, it works with limits, and we say what they are.
| Feature | PuppyDog | HeyGen |
|---|---|---|
| Built for | ✓AI product demo videosPersonalized for each audience, customer or prospect. | ✓AI avatar videosTranslation and talking-head content. |
| Screen recording to video | ✓Builds the full video from one screen recordingAI script, voiceover and edit. Also works from screenshots or product details. | ~Screen recorder in AI StudioCaptures screen and microphone as editable scenes with a transcript. Editing is manual. |
| AI visual effects on product footage | ✓Automatic zoom, spotlight, tilt and calloutsApplied to your UI with no timeline work. | –Not documentedNo automatic effects listed for screen recordings. |
| AI script writing | ✓Step-by-step demo scriptsPersonalized per person or persona, on every plan. | ~ManualHeyGen requires the customer to provide the script for product videos. |
| Personalization | ✓AI agents research each accountBy person, persona, segment, industry or company. Uses customer profiles, usage patterns and adoption gaps. | ~Template variablesFirst name, city and company name, filled in through HubSpot workflows or batch generation. |
| AI avatars and voices | ~Custom avatars, custom voices and voice cloningNo stock library count published. | ✓700+ stock avatars on paid plans1 to 10+ custom avatars by plan, Avatar IV, 1,000+ voices, voice cloning. |
| Real-time conversational avatar | –Not available | ✓LiveAvatarAnswers viewer questions in real time. |
| Languages | ~Multilingual AI voiceovers50+ languages on Enterprise. | ✓175 languages and dialectsOn paid plans (30+ on Free), with lip sync. |
| Long recording to short highlight | ✓Highlights auto-trims to a target lengthWorks on long demos and Zoom sales call recordings. | ~Manual trimming and scene splitting |
| CRM and sales integrations | ✓Pro: HubSpot, Instantly, Smartlead, Clay, SlackEnterprise adds Salesforce, Marketo, Outreach and more. | ~Business plan and aboveHubSpot, Zapier, Make and n8n from $149/mo. |
| Viewer analytics | ✓View time, drop-off and viewer interestSynced to CRM, Slack or email. Measure by persona, channel and campaign; A/B test video variations. | ✓Views, watch time and engagementTracking for sales videos. |
| Video length and resolution | ~Built for focused 1 to 3 minute demos | ✓Up to 30 or 60 minutes by plan4K export on Pro and above. |
| Training and LMS | ~Personalized training videos for sales, marketing and CSNo SCORM export. | ✓Interactive video, SCORM, LMS integrationsBusiness plan and above. |
| Brand controls | ✓Brand governanceEnterprise plan. | ✓Brand kitPro plan and above. |
| Security and compliance | ~SSO, advanced roles, procurement readyEnterprise plan. No certifications published. | ✓SOC 2 Type II, GDPR, CCPA, EU AI ActSSO and MFA on Business; SCIM and audit log on Enterprise. |
| Free plan | ✓1,000 credits, no credit cardAbout two 2-minute videos, AI scripts, custom voices and presenters. | ~3 videos per monthUp to 1 minute each, 1 custom avatar. |
Record your product once and PuppyDog writes the script, adds the voiceover and edits the video, including automatic zooms, spotlights and callouts on your UI. HeyGen's screen recorder captures the footage, but the scripting and editing are up to you.
PuppyDog's AI agents research each company and role, then tailor the demo to that buyer. HeyGen personalizes by swapping template variables such as first name, city and company name. See AI video personalization.
HubSpot, Instantly, Smartlead, Clay and Slack come with Pro at $42 per user per month, with Salesforce, Marketo and Outreach on Enterprise. HeyGen's HubSpot, Zapier, Make and n8n integrations start on Business at $149 per month plus $20 per seat.
View time, drop-off points and viewer interest go straight to your CRM, Slack or inbox so follow-ups have context.
Upload Zoom recordings from your best reps and Highlights trims them into short, polished product videos. See how to turn long recordings into highlights.
Stellar Cyber went from one video a week to dozens in a single week, with 90% less production time per video and completion rates up from 60% to 85%.
700+ stock avatars, custom digital twins and Avatar IV. If the video is a person speaking to camera, HeyGen is ahead.
Translate a video with voice cloning and lip sync. PuppyDog supports 50+ languages on Enterprise.
Interactive video, SCORM export and LMS integrations on Business and above. PuppyDog does not export SCORM.
LiveAvatar holds a live conversation with a viewer. PuppyDog does not offer this.
SOC 2 Type II, GDPR, CCPA and EU AI Act compliance are listed on HeyGen's security page.
PuppyDog.io has built a platform that uses generative AI to create hyper-personalized product demos so sales and marketing professionals can engage with prospective customers in a more targeted way.Andrew NgFounder, Coursera
Both tools have a free plan. PuppyDog prices by credits per user, and a typical 2-minute video uses about 500 credits. HeyGen prices by plan credits, video length and seats.
1,000 credits, AI demo scripts, custom voices and presenters, video playlists, 1 user.
Save 14% on annual. 2,500 credits, AI personalized videos, analytics, no watermark, HubSpot, Instantly, Smartlead, Clay and Slack.
10,000+ credits, brand governance, Salesforce, Marketo and Outreach, 50+ languages, SSO, managed support.
3 videos per month, up to 1 minute, 1 custom avatar, 30+ languages.
About $24 billed annually. 600 credits, videos up to 30 minutes, 1080p.
About $40 billed annually. 1,000 credits, 4K export, brand kit.
1,500 credits, 60-minute videos, SSO, HubSpot, Zapier, Make and n8n, SCORM.
Unlimited video length, SCIM, audit log, dedicated CSM.
Prices are from each vendor's public pricing page in October 2026 and may change. See PuppyDog pricing.
Sales, marketing, product marketing and customer success teams at B2B software companies.
Marketing, social and L&D teams that need an AI presenter in many languages.
One demo, tailored to every account and contact in your sequence.
Learn more → Product marketingA video for every release and update.
Learn more → Customer successVideos based on each customer's profile, usage and adoption gaps.
Learn more → MarketingPersonalized demos embedded on landing pages, blogs and emails.
Learn more →Still unsure? Start free and test both on your own product.
Yes, for B2B teams that need product demo videos. PuppyDog turns a screen recording into a finished demo, personalizes it for each account or contact, and sends viewer data to your CRM. HeyGen is the better choice for realistic AI avatars and translating talking-head videos into 175 languages.
HeyGen creates videos of an AI avatar presenting a script. PuppyDog creates videos that show your actual product, then personalizes each one for the viewer and tracks engagement. HeyGen is avatar-first; PuppyDog is product-first.
HeyGen can include a screen recording in a video, but the recorder captures footage and leaves scripting and editing to you. PuppyDog builds the script, voiceover and edit from the recording automatically, with zooms, spotlights and callouts on your product.
Yes. HeyGen swaps template variables such as first name, city and company name, usually through HubSpot workflows. PuppyDog goes further by using AI agents to research each account and role and tailor the demo content itself.
PuppyDog. It includes HubSpot, Instantly, Smartlead, Clay and Slack on the Pro plan at $42 per user per month, tracks view time and drop-off for each viewer, and helped SARC MedIQ generate 300 new qualified leads from 20,000 personalized demos. HeyGen's integrations start on its Business plan at $149 per month.
HeyGen is worth it if your videos need a presenter, such as social clips, announcements or multilingual training. If your videos need to show your software to buyers and drive pipeline, a product demo tool like PuppyDog is a better fit.
HeyGen costs $29 per month for Creator, $49 for Pro and $149 plus $20 per seat for Business, with a free plan of 3 one-minute videos per month. PuppyDog Pro costs $42 per user per month, with a free plan that includes 1,000 credits, enough for about two 2-minute videos.
Yes. PuppyDog offers custom avatars, custom voices and voice cloning. Its focus is showing your product on screen, so it does not offer HeyGen's 700+ stock avatar library.
HeyGen supports 175 languages and dialects on paid plans. PuppyDog supports multilingual AI voiceovers, with 50+ languages on its Enterprise plan.
Yes. PuppyDog has a free plan with 1,000 credits and no credit card required, so you can create your first product video and compare it with HeyGen on your own product.
Comparing more tools? Read our guide to the best HeyGen alternatives.
Turn a screen recording into an on-brand, personalized demo video. Start free with no credit card, and see how PuppyDog compares to HeyGen on your own product.