Arcade lets buyers click through your product. PuppyDog shows it to them in a finished video. PuppyDog is an AI product video maker: record your screen, paste a URL or describe your product, and it writes the script, generates the visuals and voiceover, creates a version for every viewer and updates it in minutes when a feature ships. Arcade is built for interactive demos with hotspots, branching and forms. If you are looking for an Arcade alternative for product videos, here is how the two compare.
| Capability | PuppyDog | Arcade |
|---|---|---|
| Turn a screen recording, URL or text into a finished video | ✓ | ~ |
| AI writes the script for your product | ✓ | ~ |
| A version for every persona, researched by AI agents | ✓ | ~ |
| Outbound tools (Instantly, Smartlead, Clay) on the first paid plan | ✓ | – |
| Click-through demos with branching and forms | – | ✓ |
| Capture native desktop and mobile apps | ~ | ✓ |
| AI translation that matches the viewer's language | ~ | ✓ |
PuppyDog is trusted by 1,000+ leading brands
Arcade is built for demos a buyer clicks through at their own pace. PuppyDog is built for product videos that tell the story for the viewer and keep pace with a product that changes every week.
When a feature ships, update every affected video in minutes. No re-recording and no starting over.
AI writes the script and adds visuals, voiceover, animations and callouts. Viewers press play; there is nothing to click through.
Set up personas by industry, role or company and PuppyDog creates a tailored version of each video. One workflow, thousands of videos.
Hotspots, callouts, chapters and branching let buyers explore the product step by step.
Forms and CTAs in the demo, with HubSpot and Salesforce routing.
A macOS desktop app for native and mobile apps, plus a Figma plugin.
The highlighted column is PuppyDog. Where we mark something as partial, it works with limits, and we say what they are.
| Feature | PuppyDog | Arcade |
|---|---|---|
| Built for | ✓AI product videosLaunches, onboarding, training and sales videos that show your product. | ✓Interactive demosClick-through product tours, plus videos made from them. |
| How viewers experience it | ✓They watch a finished videoNo clicking or navigating. The video tells the story. | ✓They click through, step by stepHotspots, callouts and chapters guide the viewer. |
| Where a demo starts | ✓Screen recording, URL or plain textRecord with the Chrome extension, paste a link or describe your product. | ✓Chrome extension, desktop app or FigmaThe macOS desktop app also captures native and mobile apps. |
| Script | ✓AI writes itStep-by-step scripts that stay accurate for technical products. | ~AI help with step textThe Avery assistant rewrites or regenerates on-screen text. |
| Voiceover | ✓Generated with the videoCustom voices and voice cloning. | ✓Record, upload or generateSynthetic voiceover with automatic captions. |
| Visuals on product footage | ✓Automatic zoom, spotlight, tilt, animations and calloutsGenerated with the video. No timeline work. | ✓Auto pan and zoomOn Chrome extension captures. Manual pan and zoom on video steps. |
| Branching and forms | –Not availableVideos play from start to finish. | ✓Branching, forms and CTAsSend viewers to any step and capture leads inside the demo. |
| Personalization | ✓A tailored version for every personaBy industry, role or company. AI agents research each account. | ~Custom variablesDynamic text on Growth. Custom share links on Enterprise. |
| When your product changes | ✓Update affected videos in minutesNo re-recording. | ~Edit steps after captureDelete, trim or edit segments in the editor. |
| Long recording to short video | ✓Highlights auto-trims to a target lengthTurns long demos and Zoom recordings into short videos. | ~Manual trimmingRecordings can be trimmed from the start or end, not split. |
| Languages | ~Multilingual AI voiceovers50+ languages on Enterprise. | ✓AI translations on GrowthTranslates text and voiceovers, and shows the viewer's browser language automatically. |
| CRM and sales tools | ✓HubSpot, Instantly, Smartlead, Clay, Slack on ProSalesforce, Marketo and Outreach on Enterprise. | ✓HubSpot, Salesforce, Clearbit, SlackNative Salesforce integration on Enterprise. |
| Analytics | ✓Engagement per viewerView time, drop-off and viewer interest, sent to your CRM, Slack or email. | ✓Clicks, drop-off and conversions by stepAudience Reveal on Growth. Amplitude, Mixpanel, Segment and Google Analytics. |
| Free plan | ~1,000 credits, no credit cardAbout two 2-minute videos. | ~1 published demo and 1 video200 AI credits a month, 1 seat, no video export. |
| Enterprise security | ~SSO, advanced roles, procurement readyEnterprise plan. | ~SSO, role-based access, custom domainsEnterprise plan. |
Record your screen with the AI screen recorder Chrome extension, paste a URL or describe your product. PuppyDog writes the script and generates the visuals, voiceover, animations and callouts. With Arcade, you capture each step and shape the tour yourself.
Navattic's 2026 research found that even the top 10% of interactive demos reach only a 40% completion rate. Stellar Cyber's PuppyDog videos reached 85% completion, up from 60%.
LandingAI found PuppyDog's AI scripts accurate for a highly technical product, and went from about 3 videos a quarter to 3 a week without a video editor.
PuppyDog creates a version for every persona by industry, role or company, using AI agents that research each account. Arcade fills custom variables in the demo text.
HubSpot, Instantly, Smartlead, Clay and Slack come with Pro at $42 per user per month, so personalized videos go straight into sequences.
Buyers click through the real flow at their own pace, with hotspots, chapters and branching. If you want a self-guided tour on your website, Arcade is ahead.
Forms and CTAs sit inside the tour, and submissions can route to HubSpot. PuppyDog videos play from start to finish.
A macOS desktop app records native apps, terminal flows and mobile devices, and a Figma plugin imports designs. PuppyDog records with a Chrome extension.
Growth includes unlimited published demos, and demos do not use AI credits. AI videos and visuals do.
AI translation covers text and voiceovers, and shows the viewer's browser language automatically. PuppyDog lists 50+ languages on Enterprise.
The automatic script creation has been extremely valuable. We've been very impressed that for a technical product we could get good scripts.Andrea KroppMarketing Leader, LandingAI
Both tools have a free plan and price per seat. A typical 2-minute PuppyDog video uses about 500 credits. Arcade demos are credit-free; its AI videos use 50 credits per 30 seconds.
1,000 credits, AI demo scripts, custom voices and presenters, video playlists, 1 user.
Save 14% on annual. 2,500 credits, AI personalized videos, analytics, no watermark, HubSpot, Instantly, Smartlead, Clay and Slack.
10,000+ credits, brand governance, Salesforce, Marketo and Outreach, 50+ languages, SSO, managed support.
1 seat, 1 published demo and 1 published video, 200 AI credits a month, AI voiceover. No video export.
15% less billed yearly. Unlimited demos and videos, 800 AI credits a month, MP4 and GIF export, branching, forms, custom variables, AI translations, Audience Reveal.
100,000 AI credits a year, native Salesforce integration, SSO, custom domains, role-based access, up to 10 brand kits.
Prices are from each vendor's public pricing page in October 2026 and may change.
Product marketing, customer success, training and sales teams at B2B software companies.
Product marketing and growth teams that want buyers to click through the product themselves.
A video for every release, created as fast as you ship.
A tailored version of your demo for every account.
Videos that walk new users through the real workflow.
Embed demo videos on landing pages, blogs and emails.
Still unsure? Start free and test both on your own product.
Yes, if you want finished product videos rather than click-through tours. PuppyDog turns a screen recording, URL or text into a video with an AI script, voiceover and visuals, creates a version for every persona and updates it when your product changes. Arcade is the better choice for self-guided interactive demos with branching and forms.
Arcade creates interactive demos that viewers click through step by step, and can export them as videos. PuppyDog creates AI product videos that viewers simply watch, writes the script for you and personalizes each version for the viewer. Arcade is tour-first; PuppyDog is video-first.
Yes, with limits. Arcade's free plan includes 1 seat, 1 published demo, 1 published video and 200 AI credits a month, without MP4 or GIF export. PuppyDog's free plan includes 1,000 credits, enough for about two 2-minute product videos, with no credit card required.
Arcade Growth costs $50 per seat per month, or 15% less billed yearly, with 800 AI credits a month. PuppyDog Pro costs $42 per user per month, or 14% less on annual billing, with 2,500 credits and AI personalization, analytics and CRM integrations. Both offer custom Enterprise plans.
Yes. On the Growth plan, Arcade exports demos as MP4 or GIF and can add synthetic voiceovers. AI-generated videos use 50 credits per 30 seconds. PuppyDog generates the whole video, including the script, voiceover, zooms, spotlights and callouts, from a recording, URL or text.
It depends on the job. Interactive demos suit buyers who want to explore at their own pace, often on a website. Video demos suit outbound, launches and onboarding, where the viewer should not have to navigate. Navattic's 2026 research found that the top 10% of interactive demos reach about 40% completion; Stellar Cyber's PuppyDog videos reached 85%.
Yes. Arcade supports custom variables that fill dynamic text such as a name or company, and custom share links on Enterprise. PuppyDog creates a separate version of a video for every persona by industry, role or company, using AI agents that research each account.
Arcade lists HubSpot and Salesforce integrations, with its native Salesforce integration on Enterprise. PuppyDog includes HubSpot, Instantly, Smartlead, Clay and Slack on Pro, and Salesforce, Marketo and Outreach on Enterprise.
For outbound and follow-up, PuppyDog fits better: it creates a personalized video per account and sends viewer engagement to your CRM, Slack or email. For a self-serve tour that prospects explore before or after a call, Arcade fits better.
Yes. They do different jobs. An Arcade tour can live on your website for hands-on exploration, while PuppyDog videos cover launches, onboarding and personalized outreach.
Weighing more tools? Read our guide to the best Arcade alternatives, or see when an interactive demo or a video demo wins.
Record your screen or describe your product, and get a finished, on-brand video in minutes. Start free with no credit card and see how PuppyDog compares to Arcade on your own product.