Stellar Cyber Creates Product Videos 90% Faster with PuppyDog AI

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Stellar Cyber revolutionized its video marketing with PuppyDog’s AI platform, cutting production time from days to under an hour.

This transformation enabled the team to launch dozens of new product videos within a week, achieve significantly higher completion rates, and pave the way for hyper-personalized campaigns at scale.

Introduction

Stellar Cyber, an AI-native cybersecurity company in Silicon Valley, is redefining modern security operations. Since 2015, the company has focused on illumination—removing data silos and revealing threats others miss. Its human-augmented, autonomous SOC platform unifies signals, automates the heavy lifting, and elevates analysts to operate with greater clarity and speed. By blending AI-driven autonomy with human expertise, Stellar Cyber is shaping the next era of faster, smarter, more effective security operations.

As a technology leader, Stellar Cyber's marketing team, led by SVP of Marketing Steve Garrison, understands the power of video for product demonstrations and lead generation. However, their existing processes were holding them back.

The Problem

In the fast-evolving world of cybersecurity, products change quickly and frequently. However, Stellar Cyber’s traditional video production process couldn’t fully match that pace. Creating high-quality product videos required significant coordination across teams and tools, slowing down the release of fresh, up-to-date content. As a result, key demo videos often lagged behind the latest product innovations, limiting how effectively the team could showcase their platform’s full capabilities.

The consequences were significant:

• Limited Production: The lengthy process restricted them to producing, at most, one new video per week.
• Low Engagement: The existing, lengthy videos struggled to hold viewer attention, with estimated completion rates hovering around 60%.
• Lack of Personalization: The time-intensive process made creating tailored videos for specific audience segments or campaigns nearly impossible, limiting the marketing team's ability to deliver highly relevant messages.

Steve Garrison and his team needed a way to produce high-quality, relevant video content quickly and at scale. They envisioned a future where they could deliver hyper-personalized videos to thousands of prospects, but their current toolset made that dream unattainable.

The Solution

Stellar Cyber turned to PuppyDog’s AI-powered video generation platform to break through its production barriers. The platform was chosen for its ability to create professional, high-quality videos quickly, with minimal technical skill required. It provided an AI-driven solution that could transform their video marketing strategy from slow and generic to fast and hyper-specific.

The implementation focused on empowering the marketing team to take control of the entire video creation process. With PuppyDog, they could:

• Generate Scripts Instantly: The platform’s AI-powered script generation and voice features allowed the team to create compelling narratives in minutes.
• Produce Videos in Under an Hour: What once took days of cross-team collaboration could now be accomplished by a single person in less than 60 minutes.
• Experiment with Agility: The team could rapidly create and test different video lengths and messaging for various channels, including YouTube and targeted email campaigns.

The ultimate goal was to leverage PuppyDog's campaign engine to create thousands of unique, personalized videos for their marketing automation efforts. As Steve Garrison noted, “Everything in our data says the more specific we get to the person, the better. And every engagement metric is full stop.” PuppyDog provided the key to unlocking that next level of specificity.

Result

The impact of implementing PuppyDog was immediate and transformative. Stellar Cyber not only solved its production bottleneck but also unlocked new levels of audience engagement and campaign effectiveness.

The key results include:

• 90% Reduction in Production Time: The time needed to create a single video plummeted from 5–10 hours to under one hour.
• 85% Video Completion Rate: Shorter, more engaging 30 and 60-second clips created with PuppyDog achieved an impressive 85% average completion rate, a significant increase from the previous rates..
• Enabled Hyper-Personalization: The platform unlocked the ability to create hyper-personalized videos at scale, leading to higher engagement and improved brand recall.

"With PuppyDog, I can create a high-quality, personalized product video in under an hour, something that used to take an entire team days to produce," said Steve Garrison. "Our engagement rates shot up, and for the first time, we’re truly testing hyper-personalized campaigns at scale.”

Conclusion

The partnership between Stellar Cyber and PuppyDog demonstrates the power of AI to revolutionize content creation for enterprise teams. By automating the most time-consuming aspects of video production, PuppyDog empowered Stellar Cyber’s marketing team to align their video content with their rapid product development cycle, engage their audience more effectively, and pursue a sophisticated, hyper-personalized marketing strategy.

Moving forward, Stellar Cyber is working to fully integrate PuppyDog with its Marketo marketing automation platform. This will enable them to automate the creation and distribution of thousands of unique videos, delivering a new level of personalization that drives engagement and accelerates the sales cycle. The successful collaboration has not only solved a critical business challenge but has also opened up a new frontier of marketing possibilities for the Stellar Cyber team.

Ready to see how you can achieve seamless video launches and automate your workflow? Start a free trial now! 

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