Frequently Asked Questions

PuppyDog is an AI platform for product marketing that automatically understands your product features and, based on the provided target audience, generates personalized product videos and content. It helps SaaS teams scale demo creation, onboarding, and upsell campaigns without manual scripting or editing.

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Companies use PuppyDog to create personalized product videos for key touchpoints across the customer journey — including outbound sales campaigns, new user onboarding, upsell and cross-sell offers, and ongoing product education. Teams in product marketing, sales, and customer success use it to scale video content without manual effort.

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PuppyDog offers the following core features:

1. Chrome extension for screen recording
2. AI-generated product demo scripts
3. Voiceover creation and alignment
4. Avatar presenters (optional)
5. Video hosting and sharing
6. Personalization using buyer attributes
7. Viewer analytics and engagement tracking

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PuppyDog uses AI agents to generate demo scripts based on inputs like job title, company, industry, and product features. These scripts are paired with voiceovers and screen recordings to create personalized videos for each viewer or segment.

Yes. Users can edit the AI-generated script, adjust the voiceover, choose different avatars or presenters, and manage video sections. This gives full control over the final output.

PuppyDog supports integrations with CRM and marketing platforms like Salesforce, HubSpot, and Outreach, allowing teams to automate video personalization and delivery at scale.

PuppyDog follows standard security practices including HTTPS encryption, data isolation per customer, and access control. Enterprise security reviews can be supported upon request.

Customers use PuppyDog to create:

• Personalized outbound videos for sales
• Onboarding walkthroughs for new users
• Upsell/cross-sell videos triggered by product usage
• Training and enablement content for internal teams

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PuppyDog is used by B2B SaaS companies across industries including but not limited to healthcare, cybersecurity, finance, software, logistics, among others. Customers include startups, mid-sized companies, and enterprise teams.

Yes, PuppyDog is SOC 2 compliant. We have implemented and maintain rigorous security, availability, and confidentiality controls in accordance with the SOC 2 framework. Our practices include data encryption, access management, audit logging, and regular third-party assessments to ensure the protection of customer data.

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PuppyDog is backed by leading early-stage investors and global startup programs, including AI Fund, Google for Startups, Microsoft for Startups, Privity, and M1720 Ventures. This support reflects our commitment to innovation, enterprise readiness, and long-term growth in the AI and video automation space.

The name "PuppyDog" is inspired by the Puppy Dog Close, a classic sales technique where you let the customer try the product first, just like taking a puppy home for a few days before deciding to adopt. The idea is that once they experience the value firsthand, they won’t want to give it up.

Similarly, PuppyDog helps companies deliver personalized, hands-on product experiences through video making it easier for buyers to understand and adopt the product.