About LandingAI

A technical, visual product that needs explaining

LandingAI helps enterprises get value from unstructured data using AI. Its product is highly technical and very visual, so video is one of the best ways to show customers what it does and how to use it.

The challenge

Slow to make, and hard to make well

The marketing team made its videos in Camtasia, without anyone who specialized in video editing. Each video took a long time, and the team managed about three a quarter.

Speed wasn't the only problem. Without professional editing skills, the finished videos weren't as engaging as the team wanted them to be.

• No dedicated video editor
• About 3 videos a quarter
• Low engagement

"It's always challenging to use professional software as a novice. You can get basic results out of it, but you can't get high-end results out of it."

Andrea Kropp, Marketing Leader, LandingAI

The solution

AI that writes the script and builds the video

LandingAI started using PuppyDog to generate scripts and produce videos automatically, so the team no longer needed editing expertise to get a finished result.

For a technical product, the script is the hard part: it has to explain complex features accurately. The team found that PuppyDog's AI-written scripts got the details right.

• Automatic script writing
• Accurate for technical content
• No editing skills needed

"The automatic script creation has been extremely valuable. We've been very impressed that for a technical product we could get good scripts."

Andrea Kropp, Marketing Leader, LandingAI

The results

From 3 videos a quarter to 3 a week

With PuppyDog, the team now produces about three videos a week instead of three a quarter, roughly 13 times as many. Within a few weeks of starting, it had published 20 customer-facing educational videos.

• 13x faster production
• 3 videos a week
• 20 videos in a few weeks