How much do AI demos cost?

AI demos can cost anywhere from free to several hundred dollars per month, depending on the tool, the volume of demos you need, and the level of personalization. Most platforms offer a free trial or a starter plan that lets you test the product with no credit card. Paid plans usually scale by the number of users on your team and the number of videos you generate each month.

Entry-level plans, often used by small teams or solo product marketers, can start around a few dozen dollars per month and include a limited number of personalized videos. Growth plans for sales teams or marketing departments tend to fall in the mid-range, with more video credits, deeper personalization, and CRM integrations included. Enterprise plans, built for larger sales orgs and customer success teams, are priced based on usage and often include custom avatars, multilingual voiceover, and dedicated support.

When comparing costs, it helps to look at the value per video rather than the sticker price. A single AI-generated personalized demo that books one meeting can pay for an entire month of the tool. Compared to producing a custom video the traditional way, which can cost thousands of dollars per video, AI demos are dramatically cheaper.

Puppydog offers a free trial with no credit card required, so you can run a real campaign before paying anything. Paid plans grow with your team, and pricing details are on the Puppydog pricing page. The team can also walk you through which plan fits your use case best, whether that is outbound sales, onboarding, or marketing campaigns.

So if you are budgeting for AI demos, plan to start with a free trial, measure pipeline lift in the first month, then upgrade to the plan that matches your real volume.

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