How long does it take to make a product demo video?

Where the weeks actually go

An agency cycle looks like this. You write a brief. They come back with questions. You approve a script. They schedule a recording session. Someone on your team walks them through the product. They cut a first version. You send notes. They cut a second version. Legal spots a claim. You cut a third. Very little of that time is production. Almost all of it is waiting for the next person in the chain.

Why speed changes what you make

When a video takes three weeks, you only make videos for big launches. Small features get a changelog line and nothing else. When a video takes minutes, you can make one for every release, every persona, and every region. That shift is the real value. A faster product marketing video process does not just save time on the videos you already make. It lets you make the ones you were skipping.

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