How do you keep demo videos up to date when your product ships every week?

Most teams cannot. A demo video is a snapshot. The moment your team ships a new release, that snapshot is a little bit wrong. Do this for six months and your library is full of videos that show buttons that moved, screens that changed, and features that no longer look like that. Sales reps stop trusting the library and go back to booking live calls.

Why the old fix does not work

The usual answer is a refresh cycle. Someone reviews the library each quarter and rerecords the worst offenders. This fails because product velocity is faster than review velocity. You are always behind, and you spend the whole budget on maintenance instead of new content.

What works instead

Stop treating video as a file you store and start treating it as output you regenerate. When a release lands, the video should be rebuilt, not repaired. Platforms built for product marketing teams that ship constantly draft the new version automatically and route it to your team for approval.

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Stellar Cyber ran into this exact wall. Their product changed faster than production could keep up, which capped them at one video per week. After they moved to generated video, they shipped dozens in a single week.
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