Can an AI product video use a real presenter or an AI avatar?

Yes. AI product videos can be narrated with a synthetic voiceover, presented by an AI avatar, or built around your own recorded footage, and many teams mix these depending on the channel. An AI avatar acts as an on-screen presenter without anyone needing to film themselves, which helps when you want a human feel at scale.

Choosing a format

A screen-only walkthrough with clear narration works well for feature demos and onboarding, where the product is the star. An avatar or presenter adds warmth and personality, which can help in outbound sales or welcome videos. Avatars have improved to the point where lip-sync and voice feel natural, and they can be personalized per viewer, so one avatar-led video can greet hundreds of prospects by name.

PuppyDog supports both AI avatars and voiceovers over real product footage, so teams match the format to each use case.