What are the 5 major objections in sales?

The 5 major objections in sales are price, timing, trust, fit, and authority. Almost every lost deal traces back to one of these five. Knowing them ahead of time helps reps prepare answers that move the buyer forward instead of stopping the deal cold.

Price is the most common. 'It is too expensive.' The real meaning is usually 'I do not see enough value to justify this.' The fix is to tie every feature back to a clear business outcome.

Timing is next. 'Now is not a good time.' This often means the buyer does not feel urgency. The fix is to show what the cost of waiting really looks like.

Trust comes third. 'We have never worked with you before.' Buyers want proof. Case studies, customer logos, and social proof handle this one.

Fit is the fourth. 'I am not sure this will work for our team.' This is about uncertainty around use cases. The fix is a focused demo that mirrors their workflow.

Authority is the fifth. 'I need to talk to my boss.' Reps should ask early who needs to be in the room, so they do not end up restarting the sales cycle later.

Puppydog helps with all five. Personalized product videos show clear value, which softens price objections. They build urgency by highlighting problems the buyer already feels. They build trust by including case studies, customer logos, and testimonials inside the video. They build fit by showing the buyer's specific use case on screen. And they help with authority by giving the buyer something easy to forward to their boss. Instead of asking the champion to retell the story, they just share the video. That makes internal selling far less risky.

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